Driving revenue from social data™
Authintic’s analytics technology helps retailers get and use social data to drive revenue
.
Personalization
Retailers are facing a big shift in marketing today: the demand for personalization. Customers expect their favorite brands and retailers to communicate to them directly with content they care about.
Mass messages may build brands in mass media but they don’t work in direct online communications like emails and site experiences. Not when competitors are personalizing their content to those same people.
Marketing execs tasked with revenue and retention know this, but most don’t have the technologists or data scientists in-house to do something about it.
Authintic can help. Our technology enables retailers to get and use social data for personalized direct communications.
Social media is great for brand building, but fans don’t buy things inside Facebook. Even the most engaging posts and targeted ads aren’t driving sales. Innovative marketers are asking, “can we reach fans outside of Facebook, Twitter, and LinkedIn directly, with content based on their social data?”
Yes you can. Privacy laws prevent social media sites from giving that data but you can ask anybody, fans and non-fans, to connect to their social profiles. It doesn’t matter how big your social presence is. By extracting, transforming, and loading that data you can contact people directly, outside of social media, with things they care about.
That’s where our technology comes in. Ask us how.
Social Data
With a Facebook user’s permission you can get their email address, interests, friends lists and more. Twitter and LinkedIn offer their own sets of permissions. Bridge that profile data to your CRM database for better email targeting or on-site messaging.
It’s pretty simple: if you reach your fans directly with content they care about, you’ll sell more stuff.
ROI
You probably track revenue per email blast and you know basic segmentation can cause 4x conversions. Enhancing records with social data typically increases conversions by 5x-10x. Add a few columns of data, generate more revenue.
You also know the value of a customer record. Let’s say it’s $6. If you bring in 12,000 new records that’s $72,000 in additional value.
What’s the payback period? If you have a trusted brand and a substantial pool of social fans and/or existing customer records, it can be measured in weeks.
Beliefs
We are proud to be leading the privacy movement in advertising. Our Chief Science Officer helped write the Privacy Act for the Digital Analytics Association and is a frequent speaker and contributor on data privacy. We believe it’s more than just an ethically sound practice; it’s a profitable business approach.
Technology
Retailers drive sales through personalized communications. But customer records and transaction histories are often incomplete or inaccurate.
Authintic Bridge™ is a web app that pulls social permission data from users and delivers it to you as a flat file or directly into your CRM database. It adds new customer records and enhances existing ones with accurate, personal information.
Authintic Recommend™ is a standalone, integration-free web app that serves personalized content from social permission data directly to your customers on any device.
If the road to personalization seems daunting then start off risk-free with our standalone web app as a separate addition to your email campaigns and website. If you’re already personalizing your content then let’s talk CRM integration.
Either way, we’ve got you covered. Contact us to find out more.